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The Strategic Communication Imperative
For Mid- and Long-Term Issues Management
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The book introduces a model that connects strategic communication with business planning, aiming to enhance the management of mid- to long-term organizational challenges. It emphasizes the importance of aligning communication strategies with overall business goals to improve effectiveness in addressing complex issues within an organization.
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The Strategic Communication Imperative, James Mahoney
- Language
- Released
- 2021
- Binding
- (Hardcover)
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- Title
- The Strategic Communication Imperative
- Subtitle
- For Mid- and Long-Term Issues Management
- Language
- English
- Authors
- James Mahoney
- Publisher
- Routledge
- Released
- 2021
- Format
- Hardcover
- Pages
- 232
- ISBN13
- 9781032011417
- Series
- Tags
- Business, Communication
- Description
- The book introduces a model that connects strategic communication with business planning, aiming to enhance the management of mid- to long-term organizational challenges. It emphasizes the importance of aligning communication strategies with overall business goals to improve effectiveness in addressing complex issues within an organization.