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This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
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Politics, Propaganda, and Public Health, Laura Crosswell, Lance Porter
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Politics, Propaganda, and Public Health
- Language
- English
- Authors
- Laura Crosswell, Lance Porter
- Publisher
- Lexington Books
- Released
- 2020
- Format
- Paperback
- Pages
- 186
- ISBN10
- 149855301X
- ISBN13
- 9781498553018
- Series
- Description
- This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.