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This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
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Politics, Propaganda, and Public Health, Laura Crosswell, Lance Porter
- Language
- Released
- 2020
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- (Paperback)
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