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This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.
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Co-opetition, Barry Nalebuff, Adam Brandenburger
- Language
- Released
- 1997
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- (Paperback)
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- Title
- Co-opetition
- Language
- English
- Authors
- Barry Nalebuff, Adam Brandenburger
- Publisher
- Harper Collins
- Released
- 1997
- Format
- Paperback
- ISBN10
- 0006387241
- ISBN13
- 9780006387244
- Series
- Tags
- Non-Fiction, Business, Business & Management, Science, Management & HR, Leadership, Scientific Theories
- Original title
- Coopetition
- Rating
- 4 out of 5
- Description
- This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.