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Presents a way of thinking that combines competition and cooperation. This book applies the science of game theory to the art of corporate strategy. It adapts game theory to the needs of CEOs, managers and entrepreneurs.
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Co-Opetition, Adam Brandenburger, Barry Nalebuff
- Language
- Released
- 2002
- Binding
- (Paperback)
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- Title
- Co-Opetition
- Language
- English
- Authors
- Adam Brandenburger, Barry Nalebuff
- Publisher
- Profile books LTD
- Released
- 2002
- Format
- Paperback
- Pages
- 304
- ISBN10
- 1861975074
- ISBN13
- 9781861975072
- Series
- Original title
- Coopetition
- Rating
- 4 out of 5
- Description
- Presents a way of thinking that combines competition and cooperation. This book applies the science of game theory to the art of corporate strategy. It adapts game theory to the needs of CEOs, managers and entrepreneurs.