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More about the book
Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.
Book purchase
Competition Demystified, Bruce C. N. Greenwald, Judd Kahn
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €13.99
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