More about the book
"The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.
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Book purchase
The brand flip : Why customers now run companies and how to profit from it, Marty Neumeier
- Language
- Released
- 2015
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €21.49
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- Title
- The brand flip : Why customers now run companies and how to profit from it
- Language
- English
- Authors
- Marty Neumeier
- Publisher
- New Riders
- Released
- 2015
- Format
- Paperback
- Pages
- 160
- ISBN10
- 0134172817
- ISBN13
- 9780134172811
- Series
- Collection
- Voices that matter
- Tags
- Non-Fiction, Art & Culture, Social Sciences, Business, Business & Management, Self-Help, Psychological Topics, Psychology, Design, Entrepreneurship
- First published
- 2016
- Original title
- The Brand Flip: Why Customers Now Run Companies and How to Profit from It
- Rating
- 4.3 out of 5
- Description
- "The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.