Parameters
- 160 pages
- 6 hours of reading
More about the book
"The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.
Book purchase
The brand flip : Why customers now run companies and how to profit from it, Marty Neumeier
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The brand flip : Why customers now run companies and how to profit from it
- Language
- English
- Authors
- Marty Neumeier
- Publisher
- New Riders
- Released
- 2015
- Format
- Paperback
- Pages
- 160
- ISBN10
- 0134172817
- ISBN13
- 9780134172811
- Series
- Collection
- Voices that matter
- Tags
- Non-Fiction, Social Sciences, Art & Culture, Business, Business & Management, Self-Help, Psychological Topics, Psychology, Design, Entrepreneurship
- First published
- 2016
- Original title
- The Brand Flip: Why Customers Now Run Companies and How to Profit from It
- Rating
- 4.3 out of 5
- Description
- "The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.