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Retail Marketing

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  • 362 pages
  • 13 hours of reading

More about the book

This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.

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Retail Marketing, Peter J. McGoldrick

  • Mold
Language
Released
1990
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(Paperback),
Book condition
Damaged
Price
€6.67

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3.8
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4 Ratings

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