The book is currently out of stock
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Authors
Book rating
Parameters
- 136 pages
- 5 hours of reading
More about the book
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Book purchase
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, Peter Fader
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.