Peter Fader Books
Peter S. Fader is a marketing professor specializing in the analysis of customer behavior and the forecasting of purchasing activities. His work bridges theoretical insights with practical applications across diverse industries, from telecommunications to pharmaceuticals. Fader investigates consistent patterns in customer behavior that often reveal surprising connections across seemingly different markets. His research and entrepreneurial ventures focus on key managerial strategies such as customer relationship management and estimating customer lifetime value.
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
- 136 pages
- 5 hours of reading
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Customer Centricity
- 128 pages
- 5 hours of reading
Annotation Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term
