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More about the book
A wonderfully comprehensive view of competition and competitive strategy and illustrating it well with contemporary examples and citing of the scholarly literature and inking that to action oriented techniques. - John Czepiel, New York University Stern School of Business
Book purchase
If You're in a Dogfight, Become a Cat!, Leonard Sherman
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €13.99
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