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- 720 pages
- 26 hours of reading
More about the book
Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.
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Marketing Management. A Relationship Approach., Svend Hollensen
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing Management. A Relationship Approach.
- Language
- English
- Authors
- Svend Hollensen
- Publisher
- Pearson
- Released
- 2015
- Format
- Paperback
- Pages
- 720
- ISBN10
- 0273778854
- ISBN13
- 9780273778851
- Series
- Collection
- Always learning
- Rating
- 4 out of 5
- Description
- Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.