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The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader

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4.5(51)Add rating

Parameters

  • 224 pages
  • 8 hours of reading

More about the book

Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps

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The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader, W. Chan Kim

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Released
2017
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(Paperback)
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4.5
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51 Ratings

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