W. Chan Kim is a renowned strategist and author focused on redefining market boundaries and creating new demand. His work is characterized by a visionary approach to innovation and strategy, enabling organizations to break free from cutthroat competition and discover unexplored market spaces. Kim's contribution lies in providing practical frameworks for achieving growth and profitability by diverging from traditional industry norms. He aims to inspire leaders to think boldly and transform industries.
Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER This essential follow-up to a classic global bestseller by renowned professors W. Chan Kim and Renee Mauborgne draws on over a decade of research to guide organizations in moving from a competitive red ocean to a blue ocean of uncontested market space. The authors combine insights from human psychology with practical tools and real-world guidance, providing a definitive roadmap for individuals and teams to achieve new levels of confidence, market creation, and growth. They emphasize the significance of nondisruptive creation alongside disruption in capturing new opportunities. Packed with fresh research and examples from leaders across various industries, the book illustrates how to apply the outlined processes and tools to create new markets. Whether you're part of a startup, established company, nonprofit, or government, you'll discover strategies to transition effectively while fostering a sense of ownership among your team. With lessons learned from both successes and failures, this book is essential for leaders, managers, and entrepreneurs, equipping you with the knowledge to navigate potential pitfalls and succeed on your journey toward a compelling future.
Focusing on strategies for developing a skilled workforce, this book delves into innovative approaches to training and recruitment. It emphasizes the importance of adaptability in the face of technological advancements and shifting market demands. Readers will discover actionable insights on fostering a culture of continuous learning and collaboration, ensuring that organizations remain competitive. The book also highlights case studies of successful companies that have effectively built their future-ready teams.
Disruption has long been the focus of innovation theory, often leading to job losses and industry upheaval. This perspective may overlook more constructive opportunities for growth. Drawing on three decades of research, the authors introduce a transformative approach called nondisruptive creation, which emphasizes innovation without the destructive consequences of traditional disruption. This concept expands the understanding of innovation by promoting strategies that foster growth while benefiting society. The authors illustrate the advantages of nondisruptive creation through diverse examples and provide a practical framework for implementing this approach. Readers will learn why nondisruptive creation is crucial for the future, how to develop innovation strategies that prioritize it, and how to identify and act on nondisruptive opportunities. The book encourages companies to pursue growth and innovation in ways that harmonize business objectives with societal well-being. With its rich research and groundbreaking insights, this work serves as an essential guide for the next generation of innovators aiming to achieve success while contributing positively to the world.
De nye vinnerstrategiene
Creatieve Strategie Voor Nieuwe, Concurrentievrije Markten
Bedrijven hebben altijd groei gezocht in concurrentievoordeel, meer marktaandeel en/of differentiatie. In de toekomst zullen volgens Kim en Mauborgne deze en andere aspecten van concurrentiestrategie geen winstgroei meer opleveren. De blauwe oceaan is de neerslag van hun ideeën over concurrentie en de toekomst van het bedrijfsleven. De auteurs beargumenteren dat concurrentiestrijd alleen nog maar leidt tot een bloedige rode oceaan van rivalen die als haaien vechten voor een alsmaar krimpende winstmarge. Zij pleiten voor creatie of ontdekking van nieuwe, onontgonnen marktgebieden: blauwe oceanen. Deze vorm van waarde-innovatie kan een voorsprong van meer dan tien jaar op de concurrentie inhouden. De tot de verbeelding sprekende, uitgewerkte voorbeelden in dit boek zijn onder meer Cirque du Soleil en JCDecaux. De blauwe oceaan is gebaseerd op analyse van honderdvijftig grote en kleine bedrijven die een dergelijke strategische waarde-innovatie realiseerden. Kim en Mauborgne hebben deze analyse omgezet in een degelijk, bondig betoog met concrete aanbevelingen om blauwe oceanen te ontdekken of te ontwikkelen.
Pět kroků jak se posunout do modrého oceánu, vyhnout se konkurenci a zajistit si tak ziskový růst Nezáleží na tom, jestli pusobíte v malém start- -upu, který se potýká s nedostatkem financních prostredku, v neziskové organizaci nebo ve velké a zavedené firme plné byrokratických prekážek. Kniha ukáže úplne každému, jak se vymanit z rudých oceánu nekonecného souperení a jak se posunout do modrých oceánu nevyužitého tržního prostoru a prudkého rustu. Svetove proslulí profesori W. Chan Kim a Renée Mauborgneová v roce 2005 navždy zmenili svet mezinárodního byznysu: jejich kniha Strategie modrého oceánu se držela v žebríccích nejprodávanejších knih po celém svete déle než 100 týdnu, prodalo se jí více než 3‚6 milionu výtisku a byla preložena do 44 jazyku. Predevším se ale stala pocátkem nové „revoluce“ v byznysu. Po více než deseti letech dalšího výzkumu pricházejí autori s dalším prukopnickým dílem, které opet muže výrazne ovlivnit podnikatelské myšlení
