W. Chan Kim is a renowned strategist and author focused on redefining market boundaries and creating new demand. His work is characterized by a visionary approach to innovation and strategy, enabling organizations to break free from cutthroat competition and discover unexplored market spaces. Kim's contribution lies in providing practical frameworks for achieving growth and profitability by diverging from traditional industry norms. He aims to inspire leaders to think boldly and transform industries.
Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organisations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
Focusing on strategies for developing a skilled workforce, this book delves into innovative approaches to training and recruitment. It emphasizes the importance of adaptability in the face of technological advancements and shifting market demands. Readers will discover actionable insights on fostering a culture of continuous learning and collaboration, ensuring that organizations remain competitive. The book also highlights case studies of successful companies that have effectively built their future-ready teams.
"Disruption dominates innovation theory and practice. But disruption is destructive-displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, the number one global-bestselling authors of Blue Ocean Strategy W. Chan Kim and Renée Mauborgne reveal another way to innovate and grow-nondisruptive creation. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach-nondisruptive creation-that is free from the destructive displacement that happens when innovators set out to disrupt. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this bold, new approach to innovation allows companies to grow while also being a force for good. With examples that cut across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows: why nondisruptive creation matters to all of us and why it's about to become a lot more important in the future; how to create innovation strategies that trigger nondisruptive creation instead of disruption; how to identify and execute on nondisruptive opportunities; and how companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society. A practical guide for driving innovation and growth, the rich research behind the book coupled with its frame-breaking message make it the must-read book for the next generation of innovators who want to do well and do good"-- Provided by publisher
De nye vinnerstrategiene
Creatieve Strategie Voor Nieuwe, Concurrentievrije Markten
Bedrijven hebben altijd groei gezocht in concurrentievoordeel, meer marktaandeel en/of differentiatie. In de toekomst zullen volgens Kim en Mauborgne deze en andere aspecten van concurrentiestrategie geen winstgroei meer opleveren. De blauwe oceaan is de neerslag van hun ideeën over concurrentie en de toekomst van het bedrijfsleven. De auteurs beargumenteren dat concurrentiestrijd alleen nog maar leidt tot een bloedige rode oceaan van rivalen die als haaien vechten voor een alsmaar krimpende winstmarge. Zij pleiten voor creatie of ontdekking van nieuwe, onontgonnen marktgebieden: blauwe oceanen. Deze vorm van waarde-innovatie kan een voorsprong van meer dan tien jaar op de concurrentie inhouden. De tot de verbeelding sprekende, uitgewerkte voorbeelden in dit boek zijn onder meer Cirque du Soleil en JCDecaux. De blauwe oceaan is gebaseerd op analyse van honderdvijftig grote en kleine bedrijven die een dergelijke strategische waarde-innovatie realiseerden. Kim en Mauborgne hebben deze analyse omgezet in een degelijk, bondig betoog met concrete aanbevelingen om blauwe oceanen te ontdekken of te ontwikkelen.
Pět kroků jak se posunout do modrého oceánu, vyhnout se konkurenci a zajistit si tak ziskový růst Nezáleží na tom, jestli pusobíte v malém start- -upu, který se potýká s nedostatkem financních prostredku, v neziskové organizaci nebo ve velké a zavedené firme plné byrokratických prekážek. Kniha ukáže úplne každému, jak se vymanit z rudých oceánu nekonecného souperení a jak se posunout do modrých oceánu nevyužitého tržního prostoru a prudkého rustu. Svetove proslulí profesori W. Chan Kim a Renée Mauborgneová v roce 2005 navždy zmenili svet mezinárodního byznysu: jejich kniha Strategie modrého oceánu se držela v žebríccích nejprodávanejších knih po celém svete déle než 100 týdnu, prodalo se jí více než 3‚6 milionu výtisku a byla preložena do 44 jazyku. Predevším se ale stala pocátkem nové „revoluce“ v byznysu. Po více než deseti letech dalšího výzkumu pricházejí autori s dalším prukopnickým dílem, které opet muže výrazne ovlivnit podnikatelské myšlení
