Market-based management : strategies for growing customer value and profitability
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More about the book
For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
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Market-based management : strategies for growing customer value and profitability, Roger J. Best
- Language
- Released
- 2005
- Book condition
- Good
- Price
- €2.62
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- Title
- Market-based management : strategies for growing customer value and profitability
- Language
- English
- Authors
- Roger J. Best
- Publisher
- Pearson Prentice Hall
- Released
- 2005
- Format
- Paperback
- ISBN10
- 0131293729
- ISBN13
- 9780131293724
- Category
- Business and Economics, University and college textbooks
- Description
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.