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This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
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Even more offensive marketing, J. Hugh Davidson
- Mechanical damage
- Language
- Released
- 1997,
- Book condition
- Damaged
- Price
- €0.95
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- Title
- Even more offensive marketing
- Language
- English
- Authors
- J. Hugh Davidson
- Publisher
- Penguin
- Publisher
- 1997
- ISBN10
- 0140256911
- ISBN13
- 9780140256918
- Category
- Marketing and PR
- Description
- This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.