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Even more offensive marketing

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This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.

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Even more offensive marketing, J. Hugh Davidson

Language
Released
1997
Binding
(Paperback),
Book condition
Good
Price
€5.69

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Title
Even more offensive marketing
Language
English
Publisher
Penguin Books
Released
1997
Format
Paperback
ISBN10
0140256911
ISBN13
9780140256918
Series
Rating
2.85 out of 5
Description
This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.