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More about the book
Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
Book purchase
The New Marketing Paradigm, Robert F. Lauterborn, Stanley I. Tannenbaum, Don E. Schultz
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €3.99
Payment methods
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