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The best ideas don't make rational sense: they make you feel more than they make you think. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.
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Alchemy, Rory Sutherland
- Language
- Released
- 2019
- Binding
- (Hardcover)
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- Title
- Alchemy
- Language
- English
- Authors
- Rory Sutherland
- Publisher
- Random House UK Ltd
- Released
- 2019
- Format
- Hardcover
- ISBN10
- 0753556502
- ISBN13
- 9780753556504
- Series
- Categories
- Rating
- 4.2 out of 5
- Description
- The best ideas don't make rational sense: they make you feel more than they make you think. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.