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- 262 pages
- 10 hours of reading
More about the book
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
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What Great Brands Do, Denise Lee Yohn
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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