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- 262 pages
- 10 hours of reading
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
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What Great Brands Do, Denise Lee Yohn
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- What Great Brands Do
- Language
- English
- Authors
- Denise Lee Yohn
- Publisher
- John Wiley & Sons Inc
- Released
- 2013
- Format
- Hardcover
- Pages
- 262
- ISBN10
- 111861125X
- ISBN13
- 9781118611258
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Self-Help, Design, Management & HR, Finance, Entrepreneurship
- Rating
- 3.85 out of 5
- Description
- Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.