Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results.
Denise Lee Yohn Books
Denise Lee Yohn stands as a leading authority on building and positioning exceptional brands, drawing on a quarter-century of experience with world-class companies. She cultivated her distinctive brand-building strategies through high-level positions in advertising and marketing, bringing a fresh perspective to the field. An influential writer and speaker, Yohn challenges audiences and readers to rethink brand development and contributes her expertise to leading publications. Her work consistently highlights innovative approaches that differentiate the best brands.
What Great Brands Do
- 262 pages
- 10 hours of reading
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
