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A managerial perspective is used throughout the text, meaning that much of the focus is on decision-making and strategies. There is an emphasis on small and large international firms, and detailed examples of experiences faced by these companies
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International Business, Robert E. Grosse, Duane Kujawa
- Language
- Released
- 1992
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- International Business
- Language
- English
- Authors
- Robert E. Grosse, Duane Kujawa
- Publisher
- Irwin Professional Publishing
- Released
- 1992
- Format
- Hardcover
- Pages
- 733
- ISBN10
- 025608114x
- ISBN13
- 9780256081145
- Series
- Rating
- 3 out of 5
- Description
- A managerial perspective is used throughout the text, meaning that much of the focus is on decision-making and strategies. There is an emphasis on small and large international firms, and detailed examples of experiences faced by these companies