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The Economist: Marketing

Book rating

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Parameters

  • 240 pages
  • 9 hours of reading

More about the book

Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.

Book purchase

The Economist: Marketing, Patrick Forsyth

  • Major tear
Language
Released
2009
product-detail.submit-box.info.binding
(Paperback),
Book condition
Damaged
Price
€2.51

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3.5
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4 Ratings

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