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Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
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The Advertised Mind, Erik Du Plessis
- Language
- Released
- 2008
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- (Paperback)
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- Title
- The Advertised Mind
- Language
- English
- Authors
- Erik Du Plessis
- Publisher
- Kogan Page Ltd
- Released
- 2008
- Format
- Paperback
- ISBN10
- 074945024X
- ISBN13
- 9780749450243
- Category
- Business and Economics
- Description
- Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.