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- 256 pages
- 9 hours of reading
More about the book
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
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How Brands Grow 2, Jenni Romaniuk, Byron Sharp
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- How Brands Grow 2
- Language
- English
- Authors
- Jenni Romaniuk, Byron Sharp
- Publisher
- Oxford
- Released
- 2021
- Format
- Hardcover
- Pages
- 256
- ISBN10
- 0190330023
- ISBN13
- 9780190330026
- Series
- Rating
- 4.25 out of 5
- Description
- How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.