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More about the book
Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.
Book purchase
Marketing management and strategy, Peter Doyle
- Language
- Released
- 1994
- Binding
- (Paperback),
- Book condition
- Damaged
- Price
- €6.63
Payment methods
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- Title
- Marketing management and strategy
- Language
- English
- Authors
- Peter Doyle
- Publisher
- Prentice Hall
- Released
- 1994
- Format
- Paperback
- Pages
- 410
- ISBN10
- 0130653500
- ISBN13
- 9780130653505
- Series
- Tags
- Business
- Rating
- 3.3 out of 5
- Description
- Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.