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This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.
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Retailing, Dale M. Lewison, M. Wayne DeLozier
- Language
- Released
- 1989
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Retailing
- Language
- English
- Authors
- Dale M. Lewison, M. Wayne DeLozier
- Publisher
- Merrill
- Released
- 1989
- Format
- Hardcover
- Pages
- 798
- ISBN10
- 0675209846
- ISBN13
- 9780675209847
- Series
- Collection
- third edition
- Description
- This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.