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Building business resilience amidst uncertainty is crucial for thriving in digital-first environments. This book emphasizes the importance of meaningful connections with both employees and customers, providing strategies to foster engagement and adaptability. It offers insights into navigating challenges while maintaining strong relationships, ultimately guiding businesses to not just survive but flourish in changing landscapes.
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Business Unusual, Nathalie Nahai
- Language
- Released
- 2021
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- (Hardcover)
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- Title
- Business Unusual
- Subtitle
- Values, Uncertainty and the Psychology of Brand Resilience
- Language
- English
- Authors
- Nathalie Nahai
- Publisher
- Kogan Page
- Released
- 2021
- Format
- Hardcover
- Pages
- 264
- ISBN13
- 9781398602236
- Series
- Rating
- 5 out of 5
- Description
- Building business resilience amidst uncertainty is crucial for thriving in digital-first environments. This book emphasizes the importance of meaningful connections with both employees and customers, providing strategies to foster engagement and adaptability. It offers insights into navigating challenges while maintaining strong relationships, ultimately guiding businesses to not just survive but flourish in changing landscapes.