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Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.
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Changing the Game, Jim Host
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Changing the Game
- Subtitle
- My Career in Collegiate Sports Marketing
- Language
- English
- Authors
- Jim Host
- Publisher
- The University Press of Kentucky
- Released
- 2020
- Format
- Hardcover
- Pages
- 296
- ISBN13
- 9780813179551
- Series
- Tags
- Non-Fiction, Maps & Travel, Hobby, Travel
- Rating
- 4.55 out of 5
- Description
- Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.