Parameters
Categories
More about the book
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Book purchase
Brand Failures, Matt Haig
- Language
- Released
- 2005
We’ll notify you via email once we track it down.
Payment methods
- Title
- Brand Failures
- Language
- English
- Authors
- Matt Haig
- Publisher
- Kogan Page Publishers
- Released
- 2005
- ISBN10
- 0749444339
- ISBN13
- 9780749444334
- Category
- Marketing and PR
- Description
- It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).