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Parameters
- 310 pages
- 11 hours of reading
More about the book
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
Book purchase
Brand Failures, Matt Haig
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Very Good
- Price
- €2.79
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- Title
- Brand Failures
- Subtitle
- The Truth About the 100 Biggest Branding Mistakes of All Time
- Language
- English
- Authors
- Matt Haig
- Publisher
- Kogan Page Business Books
- Released
- 2003
- Format
- Hardcover
- Pages
- 310
- ISBN10
- 0749439270
- ISBN13
- 9780749439279
- Series
- Tags
- Non-Fiction, Historical Themes, History, Business, Business & Management, References & Manuals, Management & HR, Guides
- Rating
- 3.55 out of 5
- Description
- "This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing