The Cult of Trump

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Over his years as president, Trump's behavior has become increasingly alarming, yet many of his followers remain blindly devoted. Beyond his lies and narcissism there is a familiar pattern--of a cult leader and his followers. Hassan draws parallels between our current president and people like Jim Jones, David Koresh, L. Ron Hubbard, and Sun Myung Moon. He details the ways in which people are influenced through an array of social psychology methods and how they become fiercely loyal and obedient. Hassan emphasizes why it is crucial that we recognize ways to protect ourselves from future authoritarian leaders. -- adapted from jacket