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The Strategy and Tactics of Pricing

A Guide to Profitable Decision Making

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Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.

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The Strategy and Tactics of Pricing, Thomas T. Nagle, Reed K. Holden

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Released
2002
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(Hardcover)
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4.4
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252 Ratings

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