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For undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.
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Business Market Management, James C. Anderson, James A. Narus
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Business Market Management
- Language
- English
- Authors
- James C. Anderson, James A. Narus
- Publisher
- Pearson
- Released
- 2004
- Format
- Paperback
- Pages
- 460
- ISBN10
- 0131230093
- ISBN13
- 9780131230095
- Series
- Description
- For undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.