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Influencer Marketing : who really influences your customers ?

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For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.

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Influencer Marketing : who really influences your customers ?, Nick Hayes, Duncan Brown

Language
Released
2008
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Title
Influencer Marketing : who really influences your customers ?
Language
English
Publisher
Elsevier
Released
2008
Format
Paperback
Pages
256
ISBN10
0750686006
ISBN13
9780750686006
Series
Rating
3.85 out of 5
Description
For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.