For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.
Armstrong's Handbook of Reward Management Practice is the definitive guide to understanding, developing and implementing effective reward. It is closely aligned to the CIPD's standard in reward management and is supported by online resources for both lecturers and students. Updated to reflect the practical implications of the most recent research and discussion on reward management, this new fifth edition includes a new chapter on computerized reward management, completely updated chapters on job evaluation, pay structures, merit pay and executive pay, and new case studies.As with all of Armstrong's texts, Armstrong's Handbook of Reward Management Practice truly bridges the gap between academic and practitioner and is, therefore ideally suited to anyone studying for a professional qualification in HR, of which Reward is often a core part, in particular the CIPD's intermediate and advanced level qualifications. Online supporting resources include lecture slides, an instructor's manual and a student's manual complete with a glossary, bibliography and literature review.
Recognised as the painter of women and skeletons, Delvaux added another string to his bow by also becoming the painter of trains and stations. Fascinated by the great metal monsters of his childhood, spitting fire and hissing steam, Delvaux strove to reproduce these mysterious locomotives in all their detail. This book conjures up that journey through a number of stunning, illustrated comparisons, which also draw on photographs and drawings to reveal the man's passion for the world of the railwaymen, a community that he joined by being named the chef de gare d'honneur, or "Honorary Stationmaster" at Ottignies-Louvain-la-Neuve. This book offers an uncharted exploration to the heart of his moonlit railway works. The destination of Delvaux's trains is in the gift of those who behold them. Each work is an invitation to escape to dreamlike regions, where one train may hide another.