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Political Advertising in the United States
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Focusing on the role of political advertising in federal elections, this book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It explores the effects these advertisements have on the electoral process, offering insights into how they shape public perception and influence voter behavior.
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Political Advertising in the United States, Michael M. Franz, Erika Franklin Fowler, Travis N Ridout
- Language
- Released
- 2021
- Binding
- (Hardcover)
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- Title
- Political Advertising in the United States
- Language
- English
- Publisher
- Taylor & Francis Ltd
- Released
- 2021
- Format
- Hardcover
- Pages
- 182
- ISBN13
- 9780367761493
- Series
- Categories
- Rating
- 3.55 out of 5
- Description
- Focusing on the role of political advertising in federal elections, this book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It explores the effects these advertisements have on the electoral process, offering insights into how they shape public perception and influence voter behavior.