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Political Advertising in the United States

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Focusing on the role of political advertising in federal elections, this book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It explores the effects these advertisements have on the electoral process, offering insights into how they shape public perception and influence voter behavior.

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Political Advertising in the United States, Michael M. Franz, Travis N Ridout, Erika Franklin Fowler

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Released
2021
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(Hardcover)
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Title
Political Advertising in the United States
Language
English
Released
2021
Format
Hardcover
Pages
182
ISBN13
9780367761493
Series
Rating
3.55 out of 5
Description
Focusing on the role of political advertising in federal elections, this book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It explores the effects these advertisements have on the electoral process, offering insights into how they shape public perception and influence voter behavior.