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The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.
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Play Bigger, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
- Language
- Released
- 2016
- Binding
- (Paperback)
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- Title
- Play Bigger
- Language
- English
- Publisher
- Little, Brown Book Group
- Released
- 2016
- Format
- Paperback
- Pages
- 320
- ISBN10
- 0349411360
- ISBN13
- 9780349411361
- Series
- Tags
- Business, Leadership
- Rating
- 3.8 out of 5
- Description
- The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.