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Focusing on the entire process of Marketing Research, this textbook guides students through each essential stage, starting from hypothesis development and research questions to data analysis and recommendations. Its concise format ensures a comprehensive understanding of fundamental concepts, making it an ideal resource for learners seeking a clear and structured approach to the subject.
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Absolute Essentials of Marketing Research, Bonita M. Kolb
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- Released
- 2024
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- (Paperback)
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