Hooked: how to build habit-forming products
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This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
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Hooked: how to build habit-forming products, Nirl Eyal, Ryan Hoover
- Language
- Released
- 2019
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- Title
- Hooked: how to build habit-forming products
- Language
- English
- Authors
- Nirl Eyal, Ryan Hoover
- Publisher
- Penguin Business
- Released
- 2019
- Format
- Hardcover with dust jacket
- ISBN10
- 0241184835
- ISBN13
- 9780241184837
- Category
- Marketing and PR, Computers, IT, Programming
- Description
- This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.