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Hooked

How to Build Habit-Forming Products

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Nir Eyal explains a four-step process called the "Hook Model" which has made many products successful by subtly encouraging customer behaviour.

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Hooked, Nirl Eyal, Ryan Hoover

Language
Released
2014
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(Paperback)
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4.1
Very Good
40741 Ratings

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Title
Hooked
Subtitle
How to Build Habit-Forming Products
Language
English
Format
Paperback
Pages
159
ISBN10
1494277530
ISBN13
9781494277536
Series
Rating
4.1 out of 5
Description
Nir Eyal explains a four-step process called the "Hook Model" which has made many products successful by subtly encouraging customer behaviour.