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Focusing on the essential components of strategic marketing, this concise textbook offers students a comprehensive overview of the field. It serves as a valuable resource for marketing students globally, helping them grasp the complexities of marketing strategy in an accessible format.
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Absolute Essentials of Strategic Marketing, Tony Proctor
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Absolute Essentials of Strategic Marketing
- Language
- English
- Authors
- Tony Proctor
- Publisher
- Routledge
- Released
- 2020
- Format
- Hardcover
- Pages
- 126
- ISBN13
- 9780367437756
- Series
- Description
- Focusing on the essential components of strategic marketing, this concise textbook offers students a comprehensive overview of the field. It serves as a valuable resource for marketing students globally, helping them grasp the complexities of marketing strategy in an accessible format.