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Focusing on the importance of sponsorship in modern sports business, this book provides a practical introduction to the subject. It explains essential concepts and surveys the tools necessary for success in the field. Additionally, readers will gain insights from experienced authors who blend industry knowledge with academic expertise, showcasing real-world practices in sport sponsorship.
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Sport Sponsorship Insights, Gashaw Abeza, Mark Harrison, Norm O'Reilly
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Sport Sponsorship Insights
- Language
- English
- Authors
- Gashaw Abeza, Mark Harrison, Norm O'Reilly
- Publisher
- Taylor & Francis Ltd
- Released
- 2021
- Format
- Hardcover
- Pages
- 138
- ISBN13
- 9780367723941
- Series
- Description
- Focusing on the importance of sponsorship in modern sports business, this book provides a practical introduction to the subject. It explains essential concepts and surveys the tools necessary for success in the field. Additionally, readers will gain insights from experienced authors who blend industry knowledge with academic expertise, showcasing real-world practices in sport sponsorship.