The book is currently out of stock
Stadia Naming Rights in Sport
More about the book
Focusing on stadium naming rights sponsorship, this guide offers practical insights for both practitioners and students. It systematically explores how naming rights function and highlights the advantages for sports entities and corporate partners. By breaking down the complexities of these arrangements, the book aims to enhance understanding of the strategic value they provide in the sports industry.
Publication
Book purchase
Stadia Naming Rights in Sport, Leah Gillooly, Terry Eddy, Dominic Medway
- Language
- Released
- 2022
- Binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- Stadia Naming Rights in Sport
- Language
- English
- Authors
- Leah Gillooly, Terry Eddy, Dominic Medway
- Publisher
- Taylor & Francis Ltd
- Released
- 2022
- Format
- Hardcover
- Pages
- 80
- ISBN13
- 9780367630089
- Series
- Description
- Focusing on stadium naming rights sponsorship, this guide offers practical insights for both practitioners and students. It systematically explores how naming rights function and highlights the advantages for sports entities and corporate partners. By breaking down the complexities of these arrangements, the book aims to enhance understanding of the strategic value they provide in the sports industry.