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In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
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Building the Brand-Driven Business, Scott M. Davis, Michael Michael Edward Dunn
- Language
- Released
- 2002
- Binding
- (Hardcover)
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- Title
- Building the Brand-Driven Business
- Subtitle
- Operationalize Your Brand to Drive Profitable Growth
- Language
- English
- Publisher
- Jossey-Bass
- Released
- 2002
- Format
- Hardcover
- Pages
- 320
- ISBN10
- 0787962554
- ISBN13
- 9780787962555
- Series
- Rating
- 3.6 out of 5
- Description
- In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.