Scott M. Davis Books

Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate. But your brand is unique. In this book, an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long-term profitability. Drawing from methods developed in his highly successful consulting and training programs, Scott Davis provides a thorough grounding in brand strategy. He presents tested ways to assess the value of your brand, maximize its potential, and use it to better develop, sell, price, and market your products and services. His hands-on guide also includes extensive case studies and worksheets to help your company capitalize on the most under-leveraged--and the most powerful--asset it owns.

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.

The Shift emphasizes the evolving role of marketing in driving profitable growth through customer insights. It showcases inspiring examples from leading marketers who successfully implement these strategies. Notable voices in the industry praise the book for its practical guidance and principles that resonate with their unique business approaches. It serves as a valuable resource for visionary marketers aiming to enhance accountability and align business strategies with customer needs while maintaining a focus on profit and loss. The book highlights how marketing can significantly influence a company's financial performance and the careers of marketers, making it essential reading for CEOs committed to leveraging marketing for tangible results. Senior executives will find it particularly useful as it outlines a roadmap for marketers to enhance their organizational profiles and achieve bottom-line results. The Shift advocates for a transformative approach to marketing, encouraging firms to embrace this challenge and integrate these principles from the classroom to the boardroom. It calls for a shift in perspective, suggesting that the role of Chief Growth and Visionary Officer may be more fitting than the traditional CMO title.