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This engaging textbook offers a comprehensive introduction to Consumer Behaviour, blending psychological and sociological insights. Updated for the impacts of Covid-19 and technological changes, it features global examples and a wealth of learning tools, making it essential for students in the field. Authored by Professor Zubin Sethna.
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Consumer Behaviour, Zubin Sethna
- Language
- Released
- 2023
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- (Hardcover)
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