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New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.
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Soul of the New Consumer, David Kellogg Lewis, Darren Bridger
- Language
- Released
- 2001
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- (Paperback)
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- Title
- Soul of the New Consumer
- Subtitle
- Authenticity. What We Buy and Why in the New Economy
- Language
- English
- Authors
- David Kellogg Lewis, Darren Bridger
- Publisher
- Nicholas Brealey
- Released
- 2001
- Format
- Paperback
- Pages
- 228
- ISBN10
- 1857882989
- ISBN13
- 9781857882988
- Series
- Rating
- 3.95 out of 5
- Description
- New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.