Parameters
- 320 pages
- 12 hours of reading
More about the book
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Book purchase
The origin of brands, Al Ries
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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