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Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illuminate their ideas.
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The 11 Immutable Laws of Internet Branding, Al Ries, Laura Ries
- Language
- Released
- 2000
- Binding
- (Hardcover)
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- Title
- The 11 Immutable Laws of Internet Branding
- Language
- English
- Authors
- Al Ries, Laura Ries
- Publisher
- Collins
- Released
- 2000
- Format
- Hardcover
- Pages
- 192
- ISBN10
- 0060196211
- ISBN13
- 9780060196219
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Computers & Internet, Marketing & Sales, Internet
- Rating
- 3.3 out of 5
- Description
- Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illuminate their ideas.