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This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
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Corporate Communication, Joep Cornelissen
- Language
- Released
- 2011
- Binding
- (Paperback)
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- Title
- Corporate Communication
- Subtitle
- A Guide to Theory and Practice - 3rd Edition
- Language
- English
- Authors
- Joep Cornelissen
- Publisher
- SAGE Publications Ltd
- Released
- 2011
- Format
- Paperback
- Pages
- 296
- ISBN10
- 0857022431
- ISBN13
- 9780857022431
- Series
- Rating
- 3.5 out of 5
- Description
- This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.