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This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity
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Leveraging Consumer Psychology for Effective Health Communications, Rajeev Batra, Punam Anand Keller, Victor J. Strecher
- Language
- Released
- 2015
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- (Hardcover)
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- Title
- Leveraging Consumer Psychology for Effective Health Communications
- Subtitle
- The obesity challenge
- Language
- English
- Publisher
- Routledge
- Released
- 2015
- Format
- Hardcover
- Pages
- 406
- ISBN10
- 1315702878
- ISBN13
- 9781315702872
- Series
- Description
- This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity