Vic Strecher is a visionary in health and well-being, bridging the science of behavior change with advanced technology. As a respected researcher and successful entrepreneur, he is dedicated to applying academic research to practical solutions. His innovative approaches to digital health coaching and well-being support represent a paradigm shift in how individuals and organizations pursue positive change. His work has been featured in leading media outlets and presented at prominent events.
The obesity challenge
This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity