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In a rapidly evolving digital landscape, marketers must adapt from traditional methods to new strategies. "The New Marketing" offers insights from industry leaders and experts, serving as a guide for students and professionals to thrive in this transformed marketing environment. It aims to prepare them for future challenges.
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The New Marketing, Cheryl Burgess, Mark Burgess
- Language
- Released
- 2020
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- Title
- The New Marketing
- Language
- English
- Authors
- Cheryl Burgess, Mark Burgess
- Publisher
- 2020
- Format
- Paperback
- ISBN13
- 9781526490100
- Category
- Business and Economics, Legal literature, Textbooks
- Description
- In a rapidly evolving digital landscape, marketers must adapt from traditional methods to new strategies. "The New Marketing" offers insights from industry leaders and experts, serving as a guide for students and professionals to thrive in this transformed marketing environment. It aims to prepare them for future challenges.