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Focusing on the essential concepts and tools for modern marketing, this award-winning textbook covers key topics such as market understanding, consumer behavior, and the marketing mix. It emphasizes the importance of analytics, branding, and customer experience in today's digital landscape, providing a comprehensive guide for navigating the complexities of contemporary marketing strategies.
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Principles of Marketing for a Digital Age, Tracy L. Tuten
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- Released
- 2022
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- (Paperback)
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