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- 496 pages
- 18 hours of reading
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Focusing on the essential concepts and tools for modern marketing, this award-winning textbook covers key topics such as market understanding, consumer behavior, and the marketing mix. It emphasizes the importance of analytics, branding, and customer experience in today's digital landscape, providing a comprehensive guide for navigating the complexities of contemporary marketing strategies.
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Principles of Marketing for a Digital Age, Tracy L. Tuten
- Language
- Released
- 2022
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Principles of Marketing for a Digital Age
- Language
- English
- Authors
- Tracy L. Tuten
- Publisher
- Sage Publications Ltd.
- Released
- 2022
- Format
- Paperback
- Pages
- 496
- ISBN13
- 9781529779790
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Legal Topics, Other Textbooks, Law
- Rating
- 4.75 out of 5
- Description
- Focusing on the essential concepts and tools for modern marketing, this award-winning textbook covers key topics such as market understanding, consumer behavior, and the marketing mix. It emphasizes the importance of analytics, branding, and customer experience in today's digital landscape, providing a comprehensive guide for navigating the complexities of contemporary marketing strategies.